As the Chief Operating Officer in iPROM, Igor Mali is focused on systemizing business and operational processes with the goal of establishing a solid foundation for future growth and iPROM’s expansion to foreign markets. He also focuses on identifying new opportunities in the digital advertising market. Before taking on his new role, he led the consulting division to provide comprehensive support to the implementation of digital marketing into business processes. Before that, he was responsible for seven markets in Central Media as the Internet Sales Director. He worked with regional clients and provided strategic management to sales and sales teams and was responsible for the development and implementation of technical solutions for marketing online media space. He also gained professional experience in Najdi.si, Httpool and Domenca where he co-created one of the first systems for marketing online ad space in Slovenia.